GNC Rebrand
GNC recently, and in the past, has come across negative reviews from current and former employees. With statements referring to the poor treatment and threats the associates received from upper management, and the lack of actions toward employees dedication to improving not only their workplace, but GNC’s overall experience for customers as well.
GNC also has a poor social media presence. With the social media being mainly focused on product photography. the younger audience that GNC is trying to engage are not responding well to their platforms.
By improving internal treatment of employees, and giving them a platform to not only voice concerns, but also allowing them to help improve customers experience and the overall meaning of GNC’s promoted lifestyle.
