Peet's Coffee Rebrand
Peet’s Coffee is a retro coffee company that started in the late 60s, my goal with this rebrand was to keep Peet's Coffee in the 60s, by transforming the coffee experience with the use of nostalgia for the authenticity of the company to shine through.
Alfred Peet has been known as the grandfather of coffee too many coffee companies, so to keep the idea of being the “grandfather coffee company”, I decided to keep the aesthetic of the retro and nostalgic era Pete's began in. With the groovy patterns and neutral color palette, Peet’s is a place young adults can experience a quality cup of coffee in the “far-out” environment.
By combining Alfred Peet’s legacy of coffee, and the modern interest of nostalgia in today's society, I was able to combine the groovy theme of the late 60s and 70s with the vivid flavor of the quality coffees. My purpose is to serve great coffee while taking you back to where the brand started in 1966. The commitment to quality in Pete's coffee and nostalgia for the 60s and 70s transforms how customers experience coffee.
